Stand Out from the Competition
Video advertising can help a website or business stand out from the competition. Videos are more eye catching than text and are still used by fewer organizations, making them a more distinct form of advertising.
Create Interactivity and User Interest
Video advertising will help create higher levels of interactivity and user interest in whatever you are promoting. Well-produced videos are both fun to watch and informative, and they encourage users to come back for more.
Video makes your Web site sticky.
Videos provide a dynamic, interactive experience for site visitors. By usingvideos, e-businesses can highlight promotions, provide tutorials, and show customers how products operate. The engaging nature of video encourages users to spend more time on a page, thereby increasing stickiness and ad revenues.
Interactive videos help you "upsell."
Videos can convey more essential data in a shorter time. The viewer does not have to read long texts or jump between pages. Instead, he or she gets "fed" exactly the data you want to deliver. That’s not to say that video makes the user passive, however. Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell.
Videos drive traffic.
Search engines now offer video as part of integrated search results. With proper SEO, videos can drive traffic that might otherwise be directed elsewhere to your website instead.